energizing UL

We created the images and William Shatner provided the voice. Underwriters Laboratory is a brand everyone sees but no one knows. It is omnipresent in the safety of our daily lives, yet taken for granted by most. Tasked with creating a film which did double duty as an announcement of their global rebranding as well as an inspirational film for their employees, we knew we needed a brand film which told the UL story and delivered their new positioning statement in an energetic fashion.